Smarty Pants Ice Cream is a modern and playful ice cream brand and shop that is run by the Waterloo Undergraduate Student Association. It is located in the student center at the heart of the University of Waterloo.
Smarty Pants offers students great value by acting as an affordable yet customizable and fun dessert brand. This is communicated in the branding through a rounded, hand-drawn illustration set, a classic, warm color palette, and simple patterns.
opening assets
Brand Guidelines
I led illustration for our brand, which became a core component of our visual system. The illustrations were used in our digital product but also in physical merch and print assets.
Packaging & Store
