Product
ChatGPTree's core offering is a subscription-based AI chatbot with a built-in climate action mechanism. For every monthly subscription, a tree is automatically planted per user through verified reforestation partners, with the goal being to embed environmental impact directly into a product users already rely on daily.
Social media
tiktok
I built and owned ChatGPTree's Instagram and TikTok presence end-to-end — including content strategy, production, and performance analysis.
Within just a few months, the TikTok account grew from 0 to 2.8K followers, generated 270K total views, and earned 41.3K likes.
The account had a lifetime average engagement rate (ER) of 10.78%, well above the platform benchmark of 4-6%. The account’s ER grew ~1.44% every month, with the May–June performance stabilizing at a high of 12%–17%.
I also coined the brand tagline "Let's Bring AI Back Down to Earth" to distill the brand's mission into a single ownable statement, used consistently across social, product, and marketing touchpoints.
Illustration
I also owned illustration for the brand, developing a visual language that became a core pillar of the ChatGPTree identity. The illustrations was designed with flexibility and scale in mind, as they were used across the digital product, physical merchandise, and print.
Events & Photography
Beyond digital, I supported the production and photography of brand events, extending ChatGPTree's community presence into physical spaces. I also managed end-to-end design and procurement of physical brand assets.
Building ChatGPTree's brand from zero was an incredible project. Taking on social media strategy and content production with no prior experience in the discipline and growing an engaged, high-performing audience within 10 months was one of the most tangible wins of the project. Working across brand, illustration, digital content, physical production, and live events gave me a breadth of exposure to how businesses run.