Loopie was a venture-backed, peer-to-peer laundry platform connecting time-strapped customers with a network of certified independent washers. Often called the "Uber for laundry", Loopie scaled to nine major U.S. markets and facilitated nearly $3.5M in orders.

Backed by $4M in funding, including investment from early Uber backer Jason Calacanis, Loopie operated at the intersection of the gig economy and consumer services. Across two internships, I contributed as a graphic and web designer.

I owned the expansion of the brand illustration system, social content, an internal newsletter series, blog template design, and internal onboarding webpage design.