Lena Schiffler is a visual designer and illustrator from Seattle. She holds a degree in Global Business and Digital Arts from the University of Waterloo and works at the intersection of brand and product.

ChatGPTree

ROLE

Brand Designer

Brand Strategist

industry

Technology

Climate

Tools

Figma

Adobe Suite

ROLE

Brand Designer

Brand Strategist

industry

Technology

Climate

Tools

Figma

Adobe Suite

The rapid proliferation of AI has introduced a pressing issue: skyrocketing carbon emissions from the data centers powering it.

ChatGPTree addresses this head-on: users subscribe to the app and one tree is automatically planted each month to offset the CO₂ footprint of their AI usage.

I also owned illustration for the brand, developing a visual language that became a core pillar of the ChatGPTree identity.

Working across brand, illustration, digital content, physical production, and live events gave me a breadth of exposure to how businesses run.

The rapid proliferation of AI has introduced a pressing issue: skyrocketing carbon emissions from the data centers powering it. ChatGPTree addresses this head-on: users subscribe to the app and one tree is automatically planted each month to offset the CO₂ footprint of their AI usage.

I built and owned ChatGPTree's Instagram and TikTok presence end-to-end. Within just a few months, the TikTok account grew from 0 to 2.8K followers, generated 270K total views, and earned 41.3K likes. I also owned illustration for the brand, developing a visual language that became a core pillar of the ChatGPTree identity.

Working across brand, illustration, digital content, physical production, and live events gave me a breadth of exposure to how businesses run.